# Cookie policy Cookies are small text files stored on your device when you visit the site. We use them to make the site work correctly and – only with your consent – to measure traffic and the effectiveness of our advertising. ## Strictly necessary no consent required Provide the site's core functions – security, protection of the contact form against abuse and remembering your cookie choice. The site cannot work properly without them. ## Analytics consent required Help us understand which pages are viewed most often and where visitors run into difficulty. Loaded through Google Tag Manager only after you consent. ## Advertising consent required Let us measure which ads lead to enquiries. This includes the cookie holding the gclid identifier, which is kept for up to 90 days. ## Cookies we set Name Purpose Duration Category sk_gclid Stores the Google Ads click identifier from the URL so it can be attached to your enquiry. Only set after you consent to advertising cookies. 90 days Advertising sk_consent Remembers which cookie categories you accepted, when, and how. It also serves as the record of your consent. 1 year Strictly necessary _ga, _ga_* Google Analytics – distinguishes visitors and measures site usage. Loaded through Google Tag Manager only after consent. up to 2 years Analytics _gcl_au Google Ads – measures ad conversions. Loaded only after you consent to advertising cookies. 90 days Advertising Cookie settings You can change your consent at any time. {{LEGAL_ENTITY_NAME}} · {{UIC / EIK}} · {{REGISTERED_ADDRESS}} [little.jungle.bg@gmail.com](mailto:little.jungle.bg@gmail.com)